Thursday, May 31, 2012

CRM + Social = Social CRM

Contact information and relationship management has long been a key success factor for any businesses. Amongst other benefits, CRM helps businesses:
  • Learn more about its customers and prospects and help to identify new market opportunities
  • Store unique and relevant information about individual customers so that staff can have it on hand when it's needed
  • Improve internal processes to create an efficient and effective workforce
Traditionally, CRM is focused on managing two way communication: Business to Customer and Customer to Business. However in recent times, the importance of social media in the business environment has encouraged a new frontier in CRM: social customer relationship management (SCRM). Social brings a new element into CRM; instead of dealing only with data and information businesses are now dealing with conversations and relationships with the social customer. These conversations and relationships take place not only from company to consumer but also from consumer to consumer.

Social CRM understands that businesses communicate with their prospects and customers in ways other than phone and email and it recognises that customer service reps, marketing and front-line staff need to have access to relevant social streams. With this information they can identify trends, prospects and opportunities for the business.

Introduce Nimble - one of the leading Social CRM platforms available today. Nimble is a revolution in the way business is done - injecting social listening and engagement tools into a simple web-based solution. Nimble presents SMEs with one solution to help them find individuals relevant to their business, listen and engage with them in a variety of ways, and build relationships that can lead to opportunity.

By integrating a product like Nimble, businesses can arm themselves with a competitive advantage that, when used correctly, can help them listen, engage and respond to their customers and reach their full potential.
If you would like to know more about Nimble, social CRM or the CRM process in general then feel free to contact us, we will be more than happy to answer any questions you may have.

No comments:

Post a Comment